“Ultra-thin, Ultra-light, Ultra-portable” - Those are the simplest but intense words that best describe the new and modern lineup of NEO EDGE Series Laptops. As it was exclusively unveiled to the distinguished media, bloggers, and industry partners MICROSOFT and INTEL in multiple key cities, the NEO Edge effortlessly garnered worthy attention as it coincides with the “resurgence” of the NEO Brand.

  

Set at the posh Hexagon Lounge last October 13, 2009 in the ultra-modern RCBC Plaza in Makati City, the Manila Launch was clearly a momentous event worth attending. As host DJ Eric Tipan of JAM 88.3 signaled for the cue, Manila guests were wowed by a show-stopping product reveal in the form of a special production by AirDance Philippines veterans Mia Cabalfin and Jed Amihan. Both clad in matching ninja outfits, they smoothly and swiftly performed their expertise, mid-air, making the guests hang on to the “edge” of their seats (pun intended). The exhilarating performance slash product reveal surely and perfectly channeled the ultimate mobility of NEO Edge. Guests were also treated to a sumptuous feast taken cared of by renowned Chef John Cu-Unjieng.

The Cebu Launch on the other hand was held on October 15 at the classy Laguna Garden Café in Ayala Center Cebu. The similarly amazing and talented dance group Kinesis, back-to-back champions of Dancepart 2008 and 2009 (an International Competition), led the dramatic product reveal as they showcased the new NEO EDGE.

Davao was the next and final stop as the NEO EDGE was launched in APO View Hotel, Davao City last October 16. The Alta Dance Ensemble, winners of the Yamaha Modern Dance Competition 2009 also perfectly channeled the NEO EDGE as they executed their well-choreographed dance moves complete with amazing body lifts, throws, and acrobatics which equally wowed guests.

NEO’s prominent and strongest industry partners MICROSOFT and INTEL gave full support as MICROSOFT'S newly-appointed OEM Director Mr. KT Ng and INTEL Asia Pacific's Product Manager Ms. Victoria Chen gave out informative dialogues as they graced the Manila Launch. Also present were INTEL’S Channel Account Manager Ilyong Tuanquin and Marketing Manager Jerome Matti for the three launches.

The media guest’s curiosity and excitement from the series of launches could not be contained as they enthusiastically and painstakingly asked NEO’s Product Manager JP Domingo and INTEL representatives about what this latest product has to offer. Also joining in the Q&A was NEO’s VP – Planning and Operations Ms. Mutya Syling for the Manila Launch and NEO’s Marketing Manager Lissy Relova for Cebu and Davao.

  

The EDGE Z3265 may be one of the best laptops ever created as it is equipped with an Intel® Core™ 2 Duo SU7300 3MB, 1.30GHz, 800 MHz processor, 2GB DDR3 memory, 320 GB HDD, 3G capability, and a 13.3” HD Display. It is only 23mm thick and weighs in at 1.4kg (with battery).

The EDGE Z3260 on the other hand features an Intel® Pentium™ SU4100 (dual core) 2MB, 1.30GHz, 800 MHz processor, 2GB DDR3 memory, 320 GB HDD, and a 13.3” HD Display. Just like the Z3265 it is only 23mm thick and weighs in at 1.4kg (with battery).

The limited edition pioneering product EDGE Z3240 features a sleek and sophisticated design, complete with a silver metal finish. It has an Intel® Pentium™ SU2700 2MB, 1.30GHz, 800 MHz processor, 3GB memory, 120 GB HDD, 3G capability, and a 13.3” WXGA Display. It is also only 23mm thick and weighs in at 1.5kg (with battery), still lightweight and ultra-portable.

What’s more exciting for the EDGE Series is that the Z3265 and Z3260 features Windows® 7 as the pre-installed operating system, the first to do so from its class of laptops. The Intel® Processors featured on all three products on the other hand are the newest “Consumer Ultra-Low Voltage” or the CULV processors that consume lesser voltage, prolonging battery life without cutting on the performance. Users can definitely get the heavily equipped but light and portable laptop at the lightest price point possible - a treat to those tech-savvy consumers.

Surely all the “drama” and noise created by the series of launches was just fitting as the NEO EDGE is not your ordinary thin laptop. It is heavy with great ingenuity and technology which clearly edges out the competition by revolutionizing the users experience as compared to other thin laptops in the market today.

NEO Product Manager JP Domingo during the Cebu launch


Men and Women behind NEO EDGE:
Intel’s Channel Account Manager Ilyong Tuanquin
NEO’s Marketing Manager Lissy Relova
NEO’s Product Manager JP Domingo
Intel’s Marketing Manager Jerome Matti